Monday, 24 October 2011

What Defines a Good Pharmacist?

I made the mistake a couple of months back of doing a customer survey and focus group.  “What a great way to improve my business” I thought.  I could really get at the meat of the issues as to what customers expect from me and find areas where I could improve myself as a pharmacist and what I offer to my patients.
Well, let me tell you, my fellow pharmacists, if you ever want to get totally shit on as a professional have one of these.  They are great for upping your personal rage level.  Following the survey I have decided to compile a “What we think is important to our patients” versus “What our customers want” essay.

First off, my essay as to what I would expect from my pharmacy.  This is based on several things.  Naturally, my knowledge of pharmacy (being a pharmacist and all) and what I would expect as a patient receiving a prescription.  Tied into this is a little bit of what we are taught in pharmacy school as to what we should expect as professionals.

Things that define a good pharmacy/pharmacist

Most importantly, focused patient care.  My pharmacist should be attentive to my needs with respect to helping me understand how to properly use my medications as well as educating me about what I can and cannot do as a result of this medication.  Follow-up phone calls to ensure I am taking my medications properly would also be a bonus.  I would also find it beneficial if my pharmacy offered patient Education and Clinical days.  My pharmacy should be involved in the community by offering community education events about various health related topics.  This includes, but is not limited to, medications.  As these types of services have value, I believe it is reasonable to charge a fee to attend them.  Finally I want to be treated like a member of the health care team.  I would hope to have a good working relationship with my community pharmacist and the rest of the health care team, including my physician to optimize my health outcomes.  A relationship built on mutual understanding and respect by all members of the team.

So there it was.  Short and sweet.  I could have droned on and on, but basically that was a flowery (ie boring) look at community pharmacy, and realistically I know you are all waiting for the other one. So, following the survey and focus group, here is what I have generated from the public’s perspective:

Things that define a good pharmacy/pharmacist

                Most importantly, fast and cheap (just like a good whore).  I could really give a shit about side effects or other medications I can and cannot use.  Just hurry the fuck up and it better be free.  And if it’s not free then I’m not taking it, I need to buy smokes.  Oh, and you better be open about 27 hours a day, 8 days a week, because I’ve got shit to do and I need you to be open when I finally remember to pick up my  medication, which I cannot go without, but which I ordered 12 days ago and have been without for 7 days.  And those little artsy farsty health fairs had better be free and you damn well better have free coffee and doughnuts too.  Don’t dare offer me carrot sticks and water you tofu farting tree hugger.  Oh, and when I call you at midnight to come down and fill the emergency Amoxil script I received 4 days ago but was too busy to fill (I’m retired, I’m busy) you had better be prompt and fucking happier than a kid in a candy store because without me you would be out of business.  By the way, I don’t need you to counsel me on drugs, that’s what my doctor is for.  Can you please, however, be sure you know what’s going to be on sale on next week’s flyer, because I’m getting low on Cheezies. Oh, and when I run out of refills you had goddam better automatically fax my doctor for refills.  I’m too busy to go and see him (Bingo starts at 7:00pm you know, and you close at 6:00pm).  Oh, and finally, I want airmiles with the full co-pay on my prescription (it is afterall about as important to me as a loaf of bread) and you better act like you are happy to see me whenever I come in because I’m your only customer and my prescription pays your bills.  Shit, I own half your store.

Well, ok, it’s not really that bad.  Realistically, it’s only a small percentage of patients who are like this (I could say it’s about 10% but like 80% of stats that’s just a guess).  Realistically, everyonce in a while I get to help someone with their medications and truly make a difference.  It is these rare moments that make me glad I became a pharmacist.  It is difficult, however, because most of the time it mainly just feels like I’m in the fast food department of Health Care, getting shit on all day.

I recently tweeted to another pharmacist friend, that I only drink alcohol on weekends and if I’ve had a shitty day at work.  I’m down to 6 and a half days a week.

J

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